Project Purpose & Scope
During Fall Quarter 2021 and Winter Quarter 2022, the Community Planning Laboratory, in consultation with Oceano community members and other stakeholders, will develop strategic alternatives/actions for future growth. These alternatives will be incorporated into the Oceano Strategic Plan. Strategies will address both easy, quick actions (even temporary “fixes”), long-term actions, and will consider the comprehensive needs of the community.
Subjects covered in the strategic/action plan will include land-use preferences, with a focus on such key areas as Pier Avenue, the beachfront and the downtown. Other concerns will include circulation, public/park spaces, health, equity, sustainability (economic, environmental, social, and cultural), bicycle and pedestrian safety, curbs, gutters, sidewalks, and flood control. Funding sources for strategies/actions will also be considered.
A key effort in developing the Ocean Strategic Plan will be community engagement efforts that maximize a culturally diverse community participation process. The engagement process will include determining participants’ preferences regarding land use and other strategies and concepts from previous Oceano plans and gathering new ideas from participants. Outreach efforts will include interviews and focus group meetings and a survey that includes land-use preferences. Surveys and interviews will be conducted online and in person at community events/public sites (i.e., grocery stores, shops and restaurants, public spaces, where community members can be found).
The Community Outreach Process
The quantitative analysis will consist of online, mail-in and in-person surveys and will seek to garner a 10% response rate from Oceano’s 2,634 households, with at least 40% of these households being Latino.
The qualitative analysis will consist of targeted focus groups and interviews.
The survey questionnaire that will be used for the quantitative analysis will be administered in English and Spanish as follows:
Project Leadership & Teams
The project will be led by Kelly Main, Associate Professor in Cal Poly’s City and Regional Planning (CRP) Department. Her graduate planning studio for the project will be made up of the following four teams of CRP students.
Outreach to the Latino community will be facilitated by a bilingual Outreach Coordinator and two interpreters.
- Fernanda Lucas, Outreach Coordinator
- Daisy Miranda, Interpreter
- Valentin Valerde, Interpreter
CRP Project Website
The CRP students have mounted their own website https://www.shapeoceanosfuture.com/ to facilitate their direct interaction with Oceano residents and the general public.